Generative Engine Optimization (also called Answer Engine Optimization, or AEO) is how your firm gets recommended by ChatGPT, Gemini, Google AI Overviews, and Perplexity when someone asks for an attorney.
More people are asking ChatGPT, Gemini, Google AI Overviews, and Perplexity to recommend an attorney instead of scrolling search results. These tools are called generative or answer engines (which is where the names GEO and AEO come from), and they don't work like traditional search.
They pull from entity data, citations, reviews, and content that's structured to be quoted, not just ranked. A firm that dominates Google's page one can still be completely absent from an AI-generated answer.
GEO (or AEO, the terms are used interchangeably) is the work of making sure that when AI search engines answer "who's a good attorney near me," your firm is the one they name.
Nothing meaningful. They're two names for the same discipline. GEO stands for Generative Engine Optimization, AEO for Answer Engine Optimization. Both describe optimizing for AI-generated answers instead of traditional search rankings.
Traditional SEO targets a ranked list of links. GEO/AEO targets a single generated answer, which means different signals matter: entity data, citations, and content structured to be quoted.
We track how often and how accurately your firm is surfaced across AI search platforms in response to relevant queries, alongside which competitors are appearing instead.
AI search indexes and updates its sources faster than traditional search in some cases, but consistent visibility still builds over months, not days.
No. We work exclusively with law firms, so every strategy is built around how legal clients search and decide.